Which Website Builder Should You Use?

WordPress vs Squarespace vs Showit vs Shopify

With so many website hosting options available, knowing which platform is going to best support your business needs can be tough. WordPress, Squarespace, Showit, or Shopify? The truth is, there is no one size fits all. There are pros and cons to each one, and it can be challenging to decide which is the best option for you.

In this blog post, I’m outlining the differences between each platform to help you decide which one will best serve you and your business.


It’s important to note that referring to WordPress.org not WordPress.com.

WordPress is a popular choice and has been the industry standard for decades. This platform allows for a lot of control over your website,  the design, and the features. WordPress is an excellent choice if you have the time and resources to manage it.

WordPress itself is free to use. It is a self-hosted option which means you will need to purchase hosting separately from a provider like SiteGround or BlueHost. It also means that if you’re unhappy with your service provider, you can easily change hosting without having to rebuild your entire website or migrate it. 

WordPress can be a little more difficult to set up than some other options, but if you’re using a pagebuilder like Elementor or Beaver Builder, it really helps simplify the design process.

Once your website is set up, you have endless possibilities for design and features as WordPress is very customizable. You also have access to a massive range of plugins that quickly add extra features to your website. Some of these plugins are paid, and others have free options.  

ith WordPress, you can incorporate e-commerce sales into your website using the WooCommerce plugin or a third-party checkout system like ThriveCart.

The main drawback to WordPress is that it does have a steep learning curve and it does take a fair amount of maintenance. It’s not something you want to set up and forget about once you have it up and running. 

You’ll need to login and update plugins, check for broken links, make sure the site is secure etc. For this reason, it is often a drawback for many small business owners and entrepreneurs that are still just “one person show” in their business.


If you’re looking for a platform that is fairly easy to use and has a wide range of templates to choose from, Squarespace may be a good option for you.

Squarespace is a hosted platform which means you don’t need to purchase hosting separately – this cost is included in your monthly subscription. Squarespace has also integrated with Acuity to provide you with built-in scheduling, making it a very attractive pro feature for coaches and consultants booking calls regularly.

Who is Squarespace a good choice for? 

Small business owners that need to get a website up quickly and with little maintenance, and that are not concerned about design flexibility. 

It also includes options for ecommerce. So if you’re interested in selling ecommerce products, this might be an option for you. 


Shopify is the most popular option for product-based e-commerce businesses.

Shopify is a hosted platform which means you don’t need to purchase hosting separately – this is included in your monthly subscription.

Customization is also fairly limited on Shopify unless you know how to code. 

Overall Shopify is a great choice if you’re needing an ecommerce shop setup.


Showit is quickly becoming my platform of choice. It’s fully customizable, has simple “drag and drop” design capabilities with no coding required, and excellent customer service support!

If you’re looking for a platform that offers complete design freedom, Showit is the perfect choice. With Showit, you can build your website from scratch, or modify a template, ensuring that every single element is exactly how you want it. And if you want to make changes down the line, it’s easy to do – simply drag and drop to rearrange elements or add new ones. 

Showit gives you the opportunity to build a mobile-optimized site that is independent from the desktop version. This means you can make sure your site looks great and functions well regardless of how users are accessing it. And considering 92.1% of internet users access the web with their cell phones as their primary way to go online, this is a crucial feature. 

Showit is a hosted platform which means you don’t need to purchase hosting separately – this is included in your monthly subscription. Showit also integrates with WordPress for your blog, if that’s necessary on your website. Which means it’s great for SEO. 

If you want to save 10% on your Showit subscription click here for a coupon code!

Which is the best platform your you and your business?

There is no “one-size-fits-all” when it comes to website platforms. It depends upon your business, and your personal preferences. Will you be selling ecommerce products? Do you have a team to help with website maintenance? Do you need something simple that doesn’t require a ton of maintenance? 

As a website designer, I personally design using WordPress or Showit. I typically work with online service providers and coaches and I most often recommend Showit to these clients because I believe that is their best fit. If you’d like to work together and build a website you’ll be proud of; let’s connect!