Branding & Website Design

As said by Marie Forleo, "Your website should be your best unpaid sales-person working around the clock to convert prospects to clients." Let's create a beautiful and strategic website that does exactly that!

dorothy cooke branding and website designer dc digital

client love

Dorothy goes above and beyond! She created a beautiful website for my business. I always worry that people won't "get" my style or understand my preferences, but Dorothy surpassed my expectations! My website reflects the elegance of my brand while remaining clean and professional. I cannot recommend Dorothy enough!

-Judy Lane Boyer (Audience Granted Ghostwriters)

The Premium Package

You provide the content and your photos, I'll create your custom brand design and website. First we'll dive deep into your target market research to create a brand that attracts and speaks to your ideal audience. Then we'll strategically design a website that's not only gorgeous, but one that converts. 

Branding

 Strategy consultation

 Comprehensive branding questionnaire

 Branding board

 Logo suite

 Color Palette

 Typography pairing

Website

 Custom designed website

 Blog section

 Responsive mobile layout

 Email marketing integration

 Basic SEO

 Video tutorial for maintenance

 2 Weeks post launch support

DC DIGITAL Web Design

Investment: Between $2,500 - $3,500

depending on number of pages and integrations. Request a custom proposal for exact quote.

A look at my process

Strategy

We'll dive deep into understanding your customer avatar and your brand values, working to bring these together to create a brand that speaks to your audience, and feels authentic to you. 

Design

I'll start with a mood board and then your logo concepts. Once those are approved, I'll design the Homepage of your website to make sure we're going the right direction with the layout and aesthetic. 

Refine

You'll have 3 rounds of revisions for the branding concepts so don't worry if it's not perfect the first time. You'll also have 3 rounds of revisions for the website (as well as other minor revisions if needed).

Launch

Happy Dance - It's launch time! We'll celebrate you launch! I'll provide you with a walkthrough of your new website and a tutorial video for ongoing maintenance.  You'll also have 2 weeks of post launch email support. 

Frequent Asked Questions

Can You Design My Website Using My Current Logo and Color Palette or Do I Need to Purchase Your Premium Package Which Includes Branding?

Absolutely! Contact me and I'll provide you with a custom proposal based on the website design/build (and no branding).

What Platforms Do You Design With

I design with WordPress as well as Showit. These two platforms are my absolute favorites! If you're not sure which platform is best for you, book a free discovery call and let me help you decide which makes the most sense for you and your business. 

Do You Write the Content as Well as Design?

I don't currently offer copywriting as a service. However, I do provide a copy outline with prompts and I can coach you through writing your own. I can also provide recommendations for a few amazing (and I mean amazing) copywriters. 

Do You Provide Stock Photos

I don't generally provide stock photos for client sites. You will need to provide any branded photos as well as stock photos (that you have license to use). I can recommend a few great resources (both free and paid) for stock photos. 

Do You Provide Fonts

If we work together to develop a brand for you, I will determine types that complement your brand. If you're on a budget we can work with free or inexpensive type faces. 

How Long Does Your Process Take

The branding process typically takes 2 weeks. Once the brand is developed, and depending on the size of the web project, it typically takes anywhere from 2-6 weeks. The timeline depends a lot on how many revisions are needed, and how quick you are to provide feedback and revision requests.