How to Prepare for your Branding Photoshoot

If you’re building a personal brand you’ll definitely want to make branded photos a priority for your business. After all, you are the face of your business! Stock photos can only get you so far.

The aesthetic of your website has so much to do with the quality of the photos you use. So let’s get planning!

What to wear for your brand photoshoot

This may go without saying, but you’ll want to wear something that blends well with your branding colors. You’ll want a few different changes of clothes. I always recommend doing some shoots with neutral colored clothing, (as well as clothing in your brand colors.)

It’s important to wear clothing you are comfortable in, because if you’re not comfortable, it’s going to show in your photos. You can get some great inspiration from influencers, and other personal brands on Instagram. You can also get inspiration from Pinterest. I love searching for lifestyle photography on Pinterest! 

Decide on the location(s) of your photoshoot

Aside from locations specific to your niche (the gym for fitness instructors, a kitchen for health and nutrition coach, office space for freelancer, etc) you’ll want to have at least a couple of different locations. 

You’ll want to take a few poses outside. Some great ideas are:

  • An outside café (with your laptop)
  • Standing or sitting next to a building
  • Walking down a sidewalk
  • And just you in your element enjoying life

Visit the location before hand, and make sure you’re familiar with it so there aren’t any surprises on the day of your photo shoot. For instance, if it’s a coffee shop, determine the slow time of day so you’re not trying to work in a crowded area. If it’s an outside location, determine which part of the day would be ideal for the best lighting.

Consider which poses you’ll want to try

Some shots I recommend for coaches and online service providers indluce:

  • The classic headshot
  • Photos of you in your element
  • Personality shots
  • Your creative process (or you “in action”).

If you struggle with being comfortable in front of the camera, I highly recommend checking out Erin Blackckwell’s “Get the Shot” guide. It’s been incredibly helpful for me! I kept putting off my photos because I felt like I needed to lose weight first. It was really holding me back. Then I found her guide, and implemented a few of her tips, and I actually really love my brand photos! If you’re at all worried about not knowing how to pose, looking awkward, or anything like that, get this guide, you wont be sorry.

Gather any props you might need

Some examples are:

  • Your laptop
  • A favorite drink
  • Tools you use while working
  • Anything that sparks creativity

What to look for when hiring a photographer for your brand photos

Are you surprised that I’m recommending Instagram? It’s definitely the place photographers are hanging out these days and sharing their best work. You can search for photographers in your area by using local hashtags (your city, state etc.)

Look at their portfolio and get a feel for their style. Do they have experience taking the type of photos you envision for your brand? Keep in mind that an amazing wedding photographer might not be the best person for your branding photos. Wedding photos and branding photos are a different art. I’m not saying they won’t have the skills for both, I’m just pointing out that you shouldn’t assume they do.

Whoever you decide to go with, make sure they have a clear understanding of your goals and expectations.


I hope these tips were helpful. One thing that helps me is if I write it down and map everything out. From the props I’ll be using, the outfits I’ll be wearing, to the locations we visit (and in which order we visit them). If you’d like my brand photoshoot workbook you can download it here. Did I mention it’s totally free?